How to be Customer-Centric with your Custom Website

The information provided below will give business owners some added insight on:

1. How to Accommodate Customers on your website
2. Thought approach with your website
3. Thing to incorporate in your service strategy
4. Thinking like the customer

 

Websites DO NOT Brainwash Browsers To Buy?

Unfortunately, your site is NOT going to magically make traffic flow appear without putting-in work.  Take some time to think about… personally how you search for online; ‘What is my thinking pattern’, ‘how do I search’, ‘what makes me search further’ and most importantly use that method to use in finding ‘what is my customers searching for?’  The goal is to understand what your potential clients is looking for and where are they going to find it?

Remind yourself, If you wouldn’t buy it, then what makes you think someone else will?  It’s all about them, not you!

So let’s go over some important factors to improve your online customer service strategy.

Get them There and Keep Them

Get them to the website by SEO strategy, Advertising Plans, Promotion Material, Social Media Ads, Landing Pages or any other form of Marketing justifiable.  Website traffic flow can be compared to a ‘brick and mortar’. Websites will have different types of online visitors gazing for different interest, very similar to a person “walking in a store”.  Therefore, the ‘window front’ (website) should capture their attention.  Then it is key to understand how to provide customer service on a website for each target client.  Respect customer trends and drive to make them stop and browse the products.  Point of Sale can exists online in various forms called Call-to-Actions… Use them!

Provide What They Are Looking For

Buyers are typically searching for something specific. Although, given that they are not all professionals… they may need guidance.  If you do not know the ‘what’ & ‘why’ they are searching, subsequently you cannot justly serve them well.  World Wide Web is an everyday part of life for billions.  So, the interest and searching manner will continue to grow dynamically. While that does not take-away the significance of defined guidance, accurate information and a well thought-out website.  Have the competitive edge by contending with yourself. People get smarter, not dumber… so do not waste time ‘blowing the smoke’!

Showcase the Service or Product Wisely

This ought to be easy to understand, but often business owners undervalue the details.  Customers want to see the product or visual proof of your product. The services online must be easy to capture and eye-catching.

For products, weigh-in on the visibility.  Shoot great photographs or have great images to display.

For selling services, focus on the end result and benefits of the service. Reviews, Testimonials, Stats, Achievements and Case Studies are helpful to support the value of using your services.

Answer Concerns

Ultimately, the more you identify with your customers, the easier it is to anticipate the questions, interest and concerns.  Understanding makes the offer almost effortless to narrow-down the offer. Nearly all buyers have questions, even if you have an established brand.   People need to buy within their comfort zone.  So make sure you have the answers waiting.

No Value, No Benefits; No reason to Buy

No one desires to spend money without gaining.  No value, no interest… No Benefits, then why buy?  It is up-to you to pique the interest by presenting the ‘why’ it has value then supporting benefits that are understandable and real.  I do not suggest taking someone else’s website content and hoping it works.  Your brand should involve truly having a service strategy of your own.

All Browsers DO NOT Have the Exact Same Interest.

Accept… that every customer will not be interested in the same thing… Always, there is someone who will not like your product for whatever reason. Overall, the focus must be to have more eager customers than not. Take time to plan how to capture the lead or conversion while framing a structure to meet your ideal customers. To be brief… the website must be easy to follow.

Tell Them What’s Involved

Use examples like… there is shipping cost, it is going to be complete (when), the turnaround time is…  You will hear from us ‘in this timeframe’?  All buyers have an expectation, find what that is and harness it.  Do not sell what you do not have or cannot provide!

Give Instruction

People need instruction.  Call to Actions like ‘go here to pay’, ‘set an appointment’ or ‘Buy Now’. Overall, never assume they know what to do next.  Some people get anxiety from guessing causing them not to buy.

I suggest to anyone who has a website or looking to build a website to plan out your customer service strategy.  It is not as important to be a professional, but it is essential to clearly know your business objectives.  Marketers, Project Managers, SEO Specialist and Web Developers are professionals that take your simple strategy to expand on.  Be smart and remember, you cannot do everything, but you can do something.  Do Not over-simplify any professional field… there is always more than meets the eye. Seek guidance; use what’s accessible to you to gain a better perspective.  Just go do some real Business!!!