12 Effective Ways to Use My Website

Web Design should have Marketing & Ops. Strategy…

I PROMISE, website(s) can be a powerful asset in business when designed with a comprehensive strategy. Unfortunately, in most website designs the website falls short due to limited architectural guidance. A website without marketing or operations strategy included is just another pretty place to visit.

Websites Should Be Well-Defined Within The Business Strategy.

Our Method is called WHAT (Website Holistic Architect Thinking). The WHAT is needed to supply options necessary to be a well-organized website. Websites must be an equitable asset that eliminates internal business issues while accommodating the end-users needs.

“What needs, can a website satisfy?”

Intro: Company Information & Content

It is imperative to keep your visitors dynamically engaged with your content. Be uncomplicated and convey your value proposition, standards, principles, core values, business model and offerings concisely while strategically understanding the navigation required. UX Design serves best results for your website design investment!

Also, adding blogs, testimonials, and portfolios can be used to showcase your expertise, passion, and the benefits of your product or service. Your website should help prospects understand your way of doing business while presenting the value of doing business with you.

1. Recruiting an Employee or Volunteer

If you need some help, use your website to notify others! In many cases, small businesses cannot afford a sizeable recruiting campaign. Your site allows the opportunity to recruit employee prospects while maintaining a credible stance affordably. It is simple as dedicating a page to announce the job listing. Then merely making an email or form available to make the communication connection. Scale Smart!

2. E-Business/E-Commerce

Recognizably everyone loves the word E-Commerce; Direct Sales to Pocket. Who doesn’t want that? E-business can be executed in several ways depending on your goal. A few Money-Making approaches to think about are, e.g.:

• Fundraising
• Tickets Sales
• Products Selling
• Registrations Fees
• Applications Fees
• Affiliate Networks
• ADs (3rd Party) (Adwords, Sponsors…etc)
• Subscription Sign-Ups
• Ordering for Delivery
• Memberships Sign-ups
• & more

3. Landing Page for Lead Generation

Lead Generation is a tactical marketing process to generate leads. It involves promoting from an external resource to lead potential prospects to your Landing Page that offers something of value to gain contact information or sales. Easy to Complex Campaigns use this method.

4. Customer Service

Customer service is mostly every small business owner’s nightmare; Especially, if you are at the beginning of the Soloprenuer (one-person show) stage. Any business owner that works actively within their company will suffer from losing time with phone calls.  Simple well-thought-out online customer service tools like help docs, knowledgebase or FAQ’s is beneficial for staging the right business situation; direct visitors to the answers!

5. Videos and Audio

Sales Pitch, Explainers, and Podcast all can be displayed and viewed on your website. When taking the time to create the right-pitch and choosing the right-technology-resources, your website can become your best salesperson. Convey your message with audio or videos on your site. Social media like YouTube, Vimeo, Screencast can easily be embedded into your website. Enhance the chance of leads and immediate buy-in.

6. Booking and RSVP

Booking and RSVP enable time to handle other business needs while you are letting technology do its job for you. Simple! Both options can be considered a form of Lead Generation as well as a beneficial customer service option. Quickly secure a meeting, medical visit, or inspection without having to do much; check the calendar, check the list, follow thru, and show-up. Many apps are available for integration.

7. Maps & Locations

Where is it? When is it open? What is the name? Why am I going? How do I get there? Read between the lines! This is a great resource to complement Google My Business!

8. Downloadable Files

Downloads are useful and often neglected by small business owners. (e.g.) Presentations, Flyers, Ebooks, Products Specifications, Warranties, Menus & Forms, Coupons, Documentation, and Deliverables can be downloadable options online. All-it-takes is the appropriate content strategy for the download.

9. Exclusive Memberships

Membership technology allows exclusive access that is available by permissions. Membership services have a variety of capabilities that can leverage access to valuable information, chats, offerings, educational programs, and tools to serve your customers accordingly.

10. Subscriptions & App Integrations

Subscriptions were indeed at one-time most recognized in the world of print. Now online has man handled-it as software technologies and newsletter sign-up vehicles. Subscriptions are the wave of cloud technology software enabling scalability and integration amongst a variety of apps. Whether you are creating a subscription-based site or integrating from a subscription-based software, it is vital to today’s nature of the business.

• Newsletters
• Products
• Software
• Podcast

11. Calendars & Events

Notify visitors of the upcoming events, webinars, live feeds or classes by having a schedule available. Calendars can be integrated with other known software to structure within the site. It is much-needed technology for booking and RSVP features previously mentioned on this list.

12. Portfolio & Testimonials

Portfolios and Testimonials are very common to most websites, but it is essential to understand that people are demanding more of the small details with very little patience. Make sure you genuinely think-out any portfolio that doesn’t visually speak for itself. Blogging showcases you, Success Stories showcases job-well-done, before & after showcases ability and so-on. Be effective and creative!